People like lists

I attended some training this week about writing or ‘doing words’ and how to get your message across. I learnt about structure. Here is a good structure to shape your writing:

  • The problem.
  • The consequences.
  • The solution.
  • The call to action.
  • Back up argument to counter any NO response.
  • The big, inspiring picture.

This serves for selling a product or service, asking for funding, and even selling an idea internally to the rest of your team.

I also learnt that people like lists! Here is a list I found today that struck a chord with me:

  1. Nothing is going to be perfect.
  2. We cannot control the chaos. But we can control ourselves.
  3. Action creates positive emotion.


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